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蚤東蚤西｜Branding
「蚤東蚤西」這個名字有著雙重寓意——
「蚤」的發音近似「找」，象徵尋找與發現的樂趣，也呼應「跳蚤市場（Le Marché aux Puces）」中古物重生的精神。
這份好奇與再發現的精神，是我們設計的核心。
這個標誌不僅是一個市集攤位的名字，更代表著創作者的生活態度——熱愛探索、樂於交流、珍惜每一次相遇。
每個設計都是一次尋寶的故事，在平凡中找回美感，讓創意在交流中延續。
對「蚤東蚤西」而言，設計不只是視覺語言，而是一場創作者與旅人之間的對話。
The name “蚤東蚤西 (Zao Dong Zao Xi)” carries a dual meaning —
the word “蚤” sounds like “找” (“to search”), symbolizing the joy of discovering treasures, while also referencing the history of the flea market, “Le Marché aux Puces,” where secondhand goods found new life.
This spirit of curiosity and rediscovery lies at the heart of our design.
Our logo doesn’t just represent a marketplace stall — it reflects a creative philosophy that celebrates exploration, interaction, and community.
Every design tells a story of finding beauty in the ordinary, of turning casual encounters into lasting connections.
At Zao Dong Zao Xi, design is not just a visual language — it’s a shared conversation between creators and wanderers alike.
Client 客戶 | 蚤東蚤西
Production 製作 | 漢爾斯夫商業設計所
Creative Director | Hans Huang
Designer | Zi Hao Huang
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