BZ-MOTO is a specialty store dedicated to motorcycle protective gear, with a brand identity built around rider safety while embracing an American street–inspired aesthetic to create a look that balances function and attitude.

The logo is expressed through hand-drawn typography, featuring dynamic strokes that convey speed and direction—symbolizing the sense of motion and freedom experienced on the road. Subtle splatter elements are incorporated as visual accents, representing the marks of real-world use and accumulated riding experience, adding depth while maintaining a clean and confident appearance.

BZ-MOTO views protective gear as an extension of a rider’s personal style. Through American-influenced street design language, safety equipment is redefined not only as functional protection, but as a natural part of everyday riding and lifestyle expression.